Dear Members and friends,

Social media is rapidly changing the way marketers are promoting their products to consumers. As the attention of the population, especially the younger generation moves online and away from traditional forms of media, it has become clear that tomorrow's marketing battles will be fought in cyberspace. China Entrepreneurs is proud to present "Social Media Marketing Seminars: Winning the Social Media War" with the goal of improving companies' grasp of the latest social media tools.
 
 
社交媒体迅速改变了以往的营销手段。随着公众，特别是年 轻一代的目光从传统的媒体逐渐转向网络媒体，未来的网络营销之争势不可挡。社交媒体为消费者提供了分享彼此观点，汲取经验教训的广阔平台，然而这对企业来说却是一柄双刃剑，既是宝贵的财富又是不小的负担。在创业中国精英会精心策划的“社交媒体营销研讨会：社交媒体营销制胜法宝”上，期待众企业能够寻觅到最新社交媒体的营销精髓，并借此提高营销战术，从市场竞争的“红海”中脱颖而出。
 

Date:     Wed, 2nd Nov 2011
Time:     8:30am to 12:00am
Venue :  Beiijng American Club | 北京美洲俱乐部

                28/F China Resource Building, 8 Jianguomen Beidajie | 建国门北大街8号，华润大厦 28层
            
Cost :     Member Rmb 400, Non-member Rmb 500

Early Bird: Registration before Oct 24th, member rate is RMB 350, and non-member rate is RMB 390

Payment Mode : Cash only at the door

08:30-09:00 am     Registration | 签到

09:00-09:45 am     The Latest Social Media Technologies | 演讲：社交技术的最新动态

09:45-10:30 am     Developing Content that Will Attract Consumers’ Attention | 演讲： 发掘媒体信息，提高消费者关注度

10:30-11:00 am     Coffee Break | 茶歇

11:00-12:00 am     Panel: Winning the Social Media War | 专题：社交媒体营销制胜法宝

Details:

9:00-9:45 Presentation: The Latest Social Media Technologies| 演讲：社交技术的最新动态

While your company may be engaged in an active social media campaign to win the hearts and minds of consumers, there are a number of technologies available to marketing teams that can make their efforts even more successful. Social bookmarking sites allow users to organize all of the best content from around the web based upon their interests and could be a powerful tool for companies seeking to get their marketing messages out to consumers. Mobile smart phones offer a tremendous opportunity to catch the consumer on the go and social media sites such as Foursquare have turned advertising deals into a game that consumers can enjoy.

This presentation will address the social media technologies that present the best marketing opportunities for companies.

9:45-10:30 Presentation: Developing Content that Will Attract Consumers’ Attention |演讲： 发掘媒体信息，提高消费者关注度

A recent study found that the consumer decision process moves through four stages: consider, evaluate, buy, and enjoy advocate and bond. The enjoy, advocate, and bond stage,is often overlooked by marketing teams and may prove instructive in the construction of content for the consumer. For example, a company could use social media to create an opportunity for enthusiasts to exchange information on a particular product, sharing their praise with other potential consumers, which the company would supplement with attention-grabbing updates. This presentation will guide marketers through the best ways to create attractive, exciting social media content.

10:30-11:00 Coffee Break

11:00-12:00 Panel: Winning the Social Media War | 专题：社交媒体营销制胜法宝

The step into the realm of social media marketing has already been taken by scores of companies. This means that while your company may have decided to join the ranks of the bloggers and posters, the tweeters and the yelpers, your competition has elevated the volume level accordingly. Whether your company uses Facebook and Twitter or RenRen and Weibo these tools are only as good as the strategy developed by the marketing team. Are you using the right tools in your arsenal to accomplish your company’s goals? Are there areas in which you have been unable to drown out your competition? This panel will discuss the ways in which marketing teams can transform themselves from social media adopters to social media gurus.

SOCIAL MEDIA MARKETING SEMINAR CONFIRMED SPEAKERS

Lancy Ma

Managing Director, China

Bite Communications

David Liu

Managing Director - China

Weber Shandwick

Simon Dang

Vice President, Inline Strategy

Weber Shandwick

Antony Cheng

Vice President, Inline Strategy

Weber Shandwick

James Zhu

Mindshare, National Director

Social Media, Digital

Christian Dougoud

Associate Director and Head of Digital at EASTWEST PR

James B. Heimowitz

President & CEO, Asia Hill and Knowlton

R.S.V.P:  Please complete the following particular and return to singcham@singcham.com.cn by 31 Oct. We will reply your rsvp accordingly.

Please copy the RSVP form if more persons would like to register.

请于10月31日之前发送电邮回执，我们将回复您的邮件以确保您成功预约此次聚会。如需预定多人，请复制此回执表。

Registration is binding – “No Shows” will be charged, if not cancelled 24 hours before the event.

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