NUS Alumni Business Connect Club Forum - Taking on the China Market Series
Series 1: Simplifying Marketing for a Complex Market
What do dog food, carbonated soft drink, car tire, mobile phone and video games have in common?
Maurice Tan, a NUS business school alumnus came to China in the early '90s and managed those businesses since his graduation. This goes to show that there is an immense collection of experiences, ideas, energy and creativity here in Shanghai. NUS business school Alumnus Shanghai is pleased to form the Business Connect, an initiative that aims to bring business people, entrepreneurs and professionals together to capture this vigor here in dynamic China and turn it into valuable networking.
In this first gathering on a series of business forum organized under the new Business Connect Club of NUS Business School, Eastern China Alumni Network, we have invited Maurice to kick-off by sharing his pioneering experience in doing businesses here in China.
Maurice is currently the Managing Director for Microsoft Entertainment & Devices business in Greater China Region. Before taking up this role, Maurice was with McDonald's, Mars, PepsiCo, Nokia and Goodyear.
After which we will have a discussion forum where we will be inviting our alumnus, Alvin Neo (Marketing Director, Global Emerging Markets Group, J&J Consumer), Dave Tan (General Manager, East Asia Mgt Office, Sony China) and Tommy Leong (Vice President & General Manager, Philips Lighting China Commercial) to be part of a panel to share on consumer marketing here in China. Winston Nyo (COO, Dynamedia) will be facilitating the discussion, looking into the practical approaches of marketing here in China.
In this panel, we will have a wealth of experiences spanning premier organizations like P&G, BCG, Gillette, Sony and Philips and it is expected to be exciting to hear how successful Americans, Japanese and Europeans enterprises from different industries take on the challenges of the Chinese market. Certainly, it will not be on price and cost!
So join us for this forum and a dinner to network after that! See you there.
Date: 16 October 2008 (Thursday)
Time: 6:15pm - 7:30pm (buffet dinner)
7.00pm – 9.30pm (business forum)
Location:
Howard Johnson, Huaihai Hotel Shanghai (嘉豪淮海国际豪生酒店)
No.1 Fenyang Road, Shanghai, near Huaihai Middle Rd (上海汾阳路1号，靠近淮海中路)
Tel: (86 21) 5461 9898
Fee: RMB80 (for NUS Business School Alumni Member) / RMB120 (for up to six SingCham or SSBA members who are not NUS Business School Alumni members)
Buffet dinner is included.
Language: Forum will be conducted entirely in English
Please RSVP directly to:
1. Calvin Yan, NUS Business School Shanghai Office; Mobile: 13901809239; Email: calvinyan@nus.edu.sg
2. Josephine Tan, NUS Business School Alumni, ECAN Exco Member; Mobile: 13501665229; Email: josephinetan@villageearth.com.cn
Who Should Attend
If you are in middle to senior-level position responsible for business and marketing strategy, product marketing, brand management, business development in China dealing with consumer products and services.
Background of our speaker and panelists:
Speaker:
Maurice Tan, Managing Director
Microsoft Entertainment & Devices, Greater China Region
Prior to joining Microsoft as Managing Director for Xbox, Maurice Tan has worked with Good Year Asia/Pacific, Nokia, PepsiCo Beverage International, Mars Inc., and McDonald's. Maurice held various senior positions in his 18 years of experience here in China, responsible for market entry, product development, channel marketing and business development.
Panelists:
1. Alvin Neo, Marketing Director
Global Emerging Markets Group, J&J Consumer
Alvin Neo was previously with P&G, Gillette, Boston Consulting Group And Netdecisions responsible for regional andl global marketing, strategy and business development leadership. He spent past four years In China. Alvin Neo graduated from NUS Business School, majored In marketing.
2. Tommy Leong, Vice President & Area Marketing Officer
Royal Philips Electronics, Greater China Region
Tommy Leong joined Philips since 2001 as Regional Vice-President of Marketing for Asia Pacific, Middle East & Africa and later became the General Manager for Lighting China Commercial organization. Prior to Philips, he joined Procter & Gamble and held different senior marketing positions for various brands in ASEAN, Australia, New Zealand and India.
3. Dave Tan, General Manager
East Asia Mgt Office, Sony (China) Ltd
Dave Tan is in Sony for 18 years as senior management responsible for financial control, business strategy, sales and marketing, business development and operation, and manufacturing.
Facilitator:
Winston Nyo, Chief Operating Officer
Dyanmedia China
Winston Nyo has 18 years of experience spanning across different industries in food and beverage, packaging, industrial safety, media marketing, retail customer marketing, commercial graphics and computer distribution industries. Winston was previously with 3M, Tetra Pak and The Continuity Company and has 11 years of business experience in China.
SingCham: A premier, first-point contact business chamber representing Singapore's business interests in China, providing members with an influential network for business and social exchanges.